VIDEO / CREATIVE LET'S TALK

VIDEO EDITOR & CREATIVE STORYTELLER

Less scroll.
More stop.

Social-first video editing for restaurants, food & drink brands, and fashion labels. Turn your footage into a reel worth stopping for.

EXPLORE MY WORK HAVE A PROJECT?
SHORT-FORM / VERTICAL-FIRSTAVAILABLE FOR FREELANCE PROJECTS

HOVER TO EXPLORE CLICK TO PLAY ↗

Featured: Ghaniya Art Café.

INDEPENDENT VIDEO EDITOR / MUHAMMAD UMARSCROLL TO PLAY

01 / PORTFOLIO

Selected work.

Four edits. Four different brand voices.
One focus: making the visual land.

Showing all 4 projects.

Ghaniya Art Café

A café with character, captured in motion.

Inside the edit

Café showcase · Videography & editing

Hook
A chandelier shot opens under the title “What a Art Cafe Looks like.”
Cut pace
A concise run of interior and detail shots.
Product emphasis
Artwork, décor, and warm lighting.
Caption treatment
Serif titles introduce the café; its name and location close the reel.
Discuss an edit like this ↗

Color in motion.

MEG / Beverage reel · Trial edit

Inside the edit

Beverage product reel · Trial edit

Hook
A close-up of blue syrup in a cup starts the drink-building sequence.
Cut pace
Preparation shots lead into a three-drink lineup and a labelled closing hold.
Product emphasis
Blue, green, and peach tones distinguish the flavours in the final lineup.
Caption treatment
Colour-matched flavour names and short tasting notes identify each drink at the end.
Discuss an edit like this ↗

More than a drop.

Clothing label / Social brand promo

Inside the edit

Clothing label · Social brand promo

Hook
The opening pairs a person on camera with oversized “Launching” text.
Cut pace
Talking-to-camera moments give way to an urban clothing montage with motion-blurred transitions.
Product emphasis
People wearing the clothing connect the launch message to the garments in everyday settings.
Caption treatment
Large coloured words, smaller script text, and layered typography punctuate the launch message.
Discuss an edit like this ↗

Details deserve the frame.

Luxury formalwear / Campaign concept

Inside the edit

Luxury formalwear · Campaign concept

Hook
A full outfit shot introduces the ice-blue formalwear before the detail views.
Cut pace
A compact sequence alternates full looks with closer embroidery and fabric views.
Product emphasis
Framing draws attention to embellishment, fabric movement, and the silhouette.
Caption treatment
Small “Desi maximalism” text sits low in the frame; a branded end card closes the edit.
Discuss an edit like this ↗

Selected portfolio edits include creative concepts and trial work. No performance metrics are claimed.

02 / WHAT I DO

Your vision.
My timeline.

Editing built around what you want your audience to feel—and do.

↗01

Reels & Shorts

Hook-led cuts, attention to pacing, motion text, captions, and visual rhythm for short-form social.

✳02

Food & Product

Ingredient reveals, product close-ups, and appetizing sequences designed to put the hero product first.

◈03

Fashion & Brand

Editorial atmosphere, detail shots, launch promos, and distinctive content that fits a brand's voice.

Your footage. A clear direction. An edit built for the feed.

TELL ME ABOUT YOUR PROJECT ↗
03 / THE CREATIVE APPROACH

Good edits don't just
look good. They say something.

I'm Muhammad Umar, a video editor and creative storyteller working across food, fashion, and brand content.

My approach is simple: find the strongest moment, build the rhythm around it, and keep the viewer focused on what matters.

LET'S MAKE SOMETHING

04 / WORK TOGETHER

Have footage?
Let's make it hit.

Start with your footage, a reference you like, and your deadline. Tell me where the video will be posted and your budget so we can discuss the scope.

Found me on Upwork or Fiverr? Send your brief in our conversation there.

workbyexistant@gmail.com · @existant_ru

05 / AFTER THE FINAL FRAME

A different
atmosphere.

The work is mine. The mood is yours.
Find a palette that feels like you.

THE ATMOSPHERE STUDIO

Set the mood.

Choose a color. Make it yours.

Arrow keys to explore · Enter to select

AMBIENT PARTICLES

A little atmosphere.
Or a little more.

Slide to set the amount of ambient particles.

Your palette follows you through the page.
The footage stays true to its original colors.

Reduced motion keeps the atmosphere still.

Original lime · Balanced particles
NOW PLAYING

Selected work

SHORT-FORM VIDEO PORTFOLIO